I've decided to live
10 lifetimes in one.

Norwegian. Surfer. Consultant. Coach. Startup founder. People leader. Podcaster. Tech exec. Currently on lifetime number... I've lost count.

Based in Malaga, Spain, coaching people all over the world online. Previously based in the other 7 countries I've lived in.

Ken Hellem
The Art of Reinvention by Ken Hellem, book cover
My new book · Out now

The Art of Reinvention

How to redesign your work, life and identity.

Five steps, real stories from people who changed course, and eighteen exercises you can do with a pen. Out now on Amazon in paperback, hardcover and Kindle.

No Amazon? Get the EPUB directly from me.

8
Countries lived in
55
Countries explored
5
Career reinventions
1
Bucket list completed
Ken with family in Malaga
Ken at Burning Man
Ken skydiving
Ken finishing a half marathon in Malaga
Ken hiking in the mountains
Ken surfing
Ken with his van
Ken backpacking in Southeast Asia
Ken reading a book
Called home
🇳🇴 Norway
🇺🇸 USA
🇦🇺 Australia
🇸🇪 Sweden
🇱🇻 Latvia
🇯🇵 Japan
🇩🇰 Denmark
🇪🇸 Spain
🌍 See map
Worked with
GE Accenture Axholmen Aquis Serendipity 29k Google Oracle Ultimate Beauty
The Reinventions

I figured out what I wanted to be. Then I outgrew it. Five times.

Not drift ... design. Each chapter was a deliberate bet on where I'd learn the most. Consulting, startups, big tech, people leadership, coaching. The skills stacked. So did my perspective on life.

Ken in suit during consulting years
2005 - 2013

The Trainee/Consultant

GE. Accenture. Suits and strategy decks across Riga, Tokyo, Copenhagen, Stockholm. Got an MBA. Learned how big organisations think. Also learned I didn't want to be in one forever.

Riga · Tokyo · Copenhagen · Stockholm
Ken giving a startup lecture
2012 - 2017

The Startup Guy

Founded Seed Nordic. Built products at 29k.org. Tried a food startup in New York. Some of it worked. Some of it didn't. All of it taught me more than consulting ever did.

Stockholm · New York
Ken with Google team
2017 - 2021

The Googler

Google Cloud. Head of Startups for the Nordics and Benelux. Account exec for Spotify. The chapter where people started recognising the logo on my jacket more than my actual ideas. Useful. Also a sign.

Stockholm · Dublin
Ken presenting at Ultimate Beauty offsite
2021 - 2025

The People Leader

Went from Head of Remote to Chief People Officer. Led 60-75 people through a culture transformation. Discovered I'm better at helping people figure out their direction than managing their calendars.

Remote · Europe
Reinventing Ken journal
2025 - ???

Reinventing Ken

Left the CPO role. Spent six months in a van and backpacking across Southeast Asia, figuring out what I actually want to do the next time I grow up. Moved to Malaga. Started 50 Lunches. Now I help other people reinvent their lives.

Malaga, Spain 🇪🇸
TBD

The Moonwalker 🌙

Who knows what's next? First bucket list is done (55 countries, check), so it's time to dream bigger. One thing I know for sure ... I'm getting to space. And I'm going to moonwalk on the actual Moon.

The Moon · Low Gravity Lunch
The Proof

In case you're wondering if any of this is real (Mom, feel free to screenshot this).

🎓 BSc Computer Science
🎓 MBA from Australia
🏆 Best in class, GE IMPL
☁️ $300M client at Google
🪜 Google Extended Leadership
👥 CPO at Ultimate Beauty

Full CV on LinkedIn →

The Bucket Lists

Finished the first one.
Started a new one.

Travelled the world. Skydived. Scuba-dived with sharks. Saw the pyramids. Burning Man. Learned to surf. Built companies. Got fired. Started over. Checked everything off.

So I made a new list. Bigger, weirder, less reasonable. The kind of list that makes people say "wait, seriously?"

Seriously.

SkydivingSkydive ✓
Angkor Wat at sunset55 countries ✓
Burning ManBurning Man ✓
Ken surfing a waveLearn to surf ✓
✓ Completed Bucket List v1.0
  • Travel the world
  • Jump out of a plane
  • Scuba dive with sharks
  • See the pyramids
  • DJ at Burning Man
  • Learn to surf
  • Sit a 10-day Vipassana
  • Work at Google
  • Start a company
  • Host a podcast
  • Fall in love
  • Move to Spain
  • Help someone find their path
◯ In progress Bucket List v2.0
  • Moonwalk on the actual moon
  • Give a TED talk
  • Interview Simon Sinek
  • Write a book
  • Break a Guinness record
  • Go viral
  • Play a solo concert
  • See all 7 world wonders (1 to go)
  • Strong before 50
  • Help 100 people find clarity
  • Create a community that outlives me
How I Think

Frameworks, journals, and way too many coloured pens.

I've been bullet journaling since 2017. Every month gets a spread. Every day gets logged. Feelings, energy, habits, ideas... all of it. Not because I'm organised (I'm really not), but because writing things down is how I figure out what I actually think.

I'm the same way with frameworks. Ikigai, Life Report, Dharma, Values Mapping... I collect them like other people collect vinyl. Not to have them on a shelf, but to use them. On myself first. Then with clients.

Ikigai Life Report → Dharma Values Mapping Bullet Journal Resistance Mapping

Want a taste of how I work? This is how I start with every new client.

Take the Life Report Free · 4 minutes · personal report in your inbox
Now

What I'm actually doing these days.

Someone reading The Art of Reinvention on a train

The Book

The Art of Reinvention is out now in paperback, hardcover and Kindle. It is a five step method for redesigning your work, life and identity, built on my own five lives and four reinventions.

See the book →
Ken thinking on the beach

Coaching

I help thoughtful professionals who feel successful on paper but stuck in practice. The process is built on what worked for me... understand yourself, have real conversations, and turn that into a story you can actually use.

See how it works →
Ken playing guitar on the beach in Malaga

Life in Malaga

Running the monthly jam at El Muro. Padel. BBQs. The kind of life that makes LinkedIn people ask "but what do you actually do?" This. I do this.

The Podcast

Real conversations about reinvention.

I talk with people who changed their work and their life, and ask them how they did it. The Art of Reinvention podcast is on YouTube, Spotify and Apple.

He Filmed His Mom's Life Story Before She Died. Now It's His Business, with Dustin Cantrell

He Filmed His Mom's Life Story Before She Died. Now It's His Business

Latest episode, with Dustin Cantrell.

See all episodes on YouTube →
From the Blog

Writing on career, purpose, and reinvention.

Other Projects
Ken waving the Laos flag on a mountaintop
55 countries. 8 called home.

The world is too interesting
to stay in one place.

"Ken has this rare ability to read your energy and see what type of responses you need. He's not just a coach... he's a real partner in figuring things out."

Former client
6-Week Clarity Program
Coaching

Something feels off? Let's figure out what.

I help thoughtful professionals who feel successful on paper but stuck in practice. The process is built on what worked for me: understand yourself, have real conversations, and turn that into a story you can actually use.

Start Here

The Life Report

A 4-minute check-in across 8 areas of life. See where you stand, what's feeding you, what's draining you. Free, no call required.

Free
Take the Life Report
Let's talk

I don't bite. Unless it's a lunch meeting.

Whether you want to explore coaching, come on the podcast, or just say hi... I'm always up for a good conversation. That's kind of my whole thing.

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